Yesterday, ” the first finance and economics daily report ” guide advisor on that September release to the outside ” 2007 China panel TVs B2B serve and investigate the blue book of satisfaction ” (call ” blue book ” in the following texts) having a match China learns, the scale of sales volume of the Chinese panel TV of the first half of this year is 3,309,100, increase by 126.1% compared with the same period of last year, however, the ones that increased sharply and formed strong contrast with the sales volume are: The sales amount of market of Chinese panel TV of the first half of this year drops by 7.84% compared with the same period of last year.
The sales amount glides for the first time
This is that a market of Chinese panel TV glides on the sales amount for the first time since the dawn of human civilization too, have a match and guide a advisor and consume the research center of electronic industry and consult teacher Tian XiaoNa to analyze to, the gliding of sales amount of market of panel TV has reflected becoming more tenuous cruel reality of the Chinese panel TV trade profit.
" blue book " is pointed out, " price war " at present It is a competitive main way of market of Chinese panel TV, " price war " It is a double-edged sword, when every producer price by reducing promotes sales volume, it was the maximal reduction of the profit that thereupon brought, the foreign capitals brand relies on the advantage of the industry chain, its terminal loss can be remedied from the upper reaches, but it is difficult for the domestic brand to survive.
The price war ties down the domestic brand
In the first half of this year, no matter in the fields of plasma TVs or LCD TVs, because the intersection of foreign capitals and brand sacrifice profit on sales, large to type emerge in an endless stream” The price war ” ,Have already forced the domestic brand to suffer defeat all the way.
The market of plasma TV for the first half of this year, the foreign capitals brand has already occupied and absolutely dominated the position. In the second quarter of this year, Hitachi and Panasonic two manufacturers exceed 60% in China’s plasma TV market share.
In the field of LCD TV, because of the brand average price price crash of the foreign capitals, cause the foreign capitals brand to enter the top three of the sales volume in the market of China second quarter LCD TV of this year for the first time, and occupy two mats of armchairs.
In the top four of market of LCD TV rank, there is only foreign capitals brand of three star’s family in the first quarter of this year, and rank the fourth; But in the second quarter, Samsung chases Hisense directly, ranks the second, the occupation rate of the sales volume reaches 11.98%; Philip catches up forthwith too, ranks the third, the occupation rate of the sales volume reaches 9.21%. Obvious growth appears in the occupation rate of the sales volume in the second quarter of this year too in foreign capitals brands such as Toshiba, Sony,etc., enter the top ten one after another.
Meanwhile, the domestic LCD TV brand is accelerated occupiedly in position on the market of second quarter of this year. For example, on the occupation rate of the sales volume, create and link and fall sharply from 9.21% of the first quarter to 6.90% in the second quarter; Konka falls sharply from 8.16% of the first quarter to 6.22% in the second quarter; Xiahua falls from 8.70% of the first quarter to 6.46% in the second quarter.
Tian XiaoNa analyzes to, domestic brand 32, 37 inches of upstream faceplates price of video main measurement of liquid crystal rises, make the cost increase, the profit is reduced by a wide margin, the living space of domestic brand receives the maximal challenge.
Create, link the intersection of group and the intersection of China and regional the intersection of marketing and the intersection of general headquarters and executive vice president, YaoPing Liu, director of market, acknowledge to reporter ” The foreign capitals brand seizes the market share of much domestic brands ” Fact,but it more show at the same time, there are at ” the price war ” on foreign capitals brand LCD TV China has damaged the advanced brand image in the mind of Chinese consumer for many years too, unfavorable to the development in the future.
Liu YaoPing emphasizes, the foreign capitals brand is inferior to the domestic brand on the after service at the same time, one grade of markets of villages and towns lacks the channel in the county, all these are the soft rib in the market competition next of foreign capitals brand.